About Vertical Haus
Vertical Haus is a cinematic AI production studio built by filmmakers. We combine production discipline, AI-native experimentation, and agency-level delivery for commercials, film and TV inserts, vertical drama, and generative video systems.
The people
The studio is deliberately small at the centre: senior creative judgement, direct production ownership, and specialists who know how images behave on set and inside model-driven workflows.
Cofounder / Chief AI
Mike leads the studio's AI strategy and creative systems. His cinematography background keeps the work grounded in composition, lens logic, lighting taste, and the practical realities of production, so model-driven images still feel directed, intentional, and usable.
Cofounder / Managing Director
Henk leads the commercial and operational direction of Vertical Haus. As a filmmaker with director, writer, and producer credits, he keeps the company focused on story, audience, client outcomes, and turning ambitious ideas into deliverable productions.
Cinematographer / AI Prompt Engineer
Gabriele connects camera craft with prompt craft. His cinematography and camera department background gives the studio another layer of visual literacy when designing prompts, testing model behaviour, and refining shots until they feel directed rather than generated.
Social Media Consultant
Chris brings platform-native social strategy from sports media and boxing. His experience spans event, broadcast, edit, and channel management for major fight properties, plus building IntuBoxing into a high-engagement boxing community across Facebook and X.
How we work
The output is not "AI content" for its own sake. It is a shot, a campaign asset, a test film, a vertical episode, or a production problem solved with taste and control. That means references, constraints, review loops, and a clear owner for every creative decision.
Principles
Next step
Commercial timeline too tight, missing a shot, testing an AI film concept, or building a repeatable generative video workflow? That is where Vertical Haus fits best.