Behind the Prompt: 4 creator-led formats for AI commercial production (Mar 23, 2026)
This week's X-led prompt breakdown for AI filmmaking and AI ad creation: what each format is, why it works, where it fails, and best-fit use cases.
Read more →Blog
Notes from production, AI agent case studies and more.
Weekly Gen-AI news: film and advertising (Mar 16-22, 2026)
This week's practical updates across image, video and sound generation for campaign teams, including NVIDIA, Runway, Google Ads and ElevenLabs.
Read more →
NVIDIA GTC roundup: what matters for film and advertising (Mar 16-20, 2026)
The GTC 2026 signals that matter to AI commercial production teams: Adobe Firefly, agentic workflows, open models and render economics.
Read more →
Creative Trends: 5 shifts in AI commercial production this week (Mar 20, 2026)
This week's practical shifts across AI filmmaking, AI ad creation, model-routing workflows, creator behavior, and distribution formats for brand teams.
Read more →
AI Film/Ad Breakdown: Why Claude's glitch short won this week (Mar 18, 2026)
A practical AI commercial production breakdown of this week's top X-led AI short film trend, including creative strategy, hook structure, stack, distribution, and metrics.
Read more →
Behind the Prompt: 4 viral formats for AI commercial production (Mar 16, 2026)
This week's X-led prompt breakdown: what each format is, why it works, where it fails, and the best fit across film, ads, social, pre-vis, and UGC.
Read more →
Weekly Gen-AI news: film and advertising (Mar 9-15, 2026)
This week's practical updates across image, video and sound generation for campaign teams, including Runway, OpenAI, IAB and ElevenLabs.
Read more →
Two new spec commercials: Tomorrow isn't a plan + Read it. Live it.
A breakdown of our latest two spec commercials, including both films, stills, and the creative strategy behind each piece.
Read more →
Queensberry x DAZN: a 5‑day commercial sprint
How a 30‑second Queensberry Promotions spot went from brief to international DAZN broadcast in under five days.
Read more →
Route: The Trading Route concierge chatbot
See how Route, the venue’s digital host, answers guest questions, gathers bookings, and keeps the brand voice intact.
Read more →
Kevin: Four K Media’s social media personal assistant
Kevin reads the calendar, briefs the team in Google Chat, and captures leads so nothing slips between spreadsheets.
Read more →
Verti: Vertical Haus’ AI brand ambassador
Discover how Verti answers prospect questions, recommends work, and captures CRM-ready leads.
Read more →
The language of innovation: a guide to Vertical Haus terms
Meet the vocabulary that keeps our creative teams and AI systems in sync across every project.
Read more →
Behind the agents: Vertical Haus' AI-powered production revolution
Inside the specialised agents and Google Cloud stack reshaping how we deliver cinematic campaigns.
Read more →
How AI agents cut pre‑production time
From script breakdowns to look‑dev, agents get you from idea to edit faster without losing taste.
Read more →
Hybrid film: live‑action + AI that feels real
A practical approach for brands and studios who need speed, scale and taste.
Read more →
From brief to 20‑second ad in a day
Turning trend scans into concept reels ready to test in market.
Read more →